The Power of Hugs, Backed by Science

With over 600 scientific papers published on the effects of physical touch and its tremendous positive effects, it is clear that hugs are vital to a baby’s healthy development. Every hug sets off cascades of hormones that benefit health and help regulate body temperature. A hug can stabilize heart rate, increase oxygen levels, strengthen the immune system, and reduce crying and stress.

Learn more about the Power of Hugs.


The Benefits of Hugs

“At Huggies®, we are partners with parents on their beautiful journey of parenthood. We share the same aim of providing babies with the best care and support so that they grow well in superior comfort during this critical developmental stage of their lives. We strongly believe in the power of hugs and want to help parents understand its importance so that babies can receive all the hugs they need to thrive,” said Helen Hidvegi, General Manager, Kimberly-Clark Singapore.

Feel the Huggies Difference

Let’s face it, cleaning up after your baby isn’t one of parenting’s nicer moments. That’s why we’ve made it our mission to make change time quicker, easier and cleaner for your baby and you.

  • Quality Diapers

    Huggies® has been looking after babies for years and we’ve learnt new things from each generation that’s been in our care. It’s helped us fine-tune our diapers to meet what parents want and what babies need. What hasn’t changed over the years is that parents need all the help they can get to raise happy, healthy babies. The best way we can help is to make sure our products do their job – and do it well.

  • Innovating & Improving

    We’ve added – and will keep adding – many innovations like stretchy waistbands and cushioned side shields that hug your baby’s bottom without being too tight, slim yet ultra-absorbent layers and leak-proof pockets that help keep your baby dry without weighing them down, and breathable and hypoallergenic materials that are clinically proven to help prevent diaper rash.

  • Preferred & Trusted

    With so much experience and innovation in our products, it’s no wonder that Huggies® is the number 1 newborn diaper brand* in Singapore. We’re the diaper brand used in all major maternity hospitals for newborns**. And we’re the brand more mums trust for their newborns*. So with Huggies®, we think you’re giving your baby possibly the best diaper he can get.

*Kimberly Clark calculation based in part on data reported by Nielsen for the Diaper Category, for the 12-month period ending September 2013, for the Singapore modern grocery market.
(Copyright © 2013, The Nielsen Company.)
** Major maternity hospitals in Singapore used Huggies® diapers from 1 June 2011 to 31 December 2014.